If you’re reading this at 3am with a baby who won’t settle, I’ve been exactly where you are.
When my son was born, I thought I was prepared. I’d read the books and set up the nursery. Nobody thought to warn me about what it would feel like to go months without sleeping more than 90 minutes at a time.
He fought sleep like crazy. We’d rock, bounce, feed and shush for two hours. Then the second I laid him down, his eyes would snap open and we’d start all over.
My husband and I took shifts. We barely spoke to each other except to hand off the baby. I cried in the shower so no one would hear me. I’d look at other moms online who seemed so put together and wonder what I was doing wrong.
I tried everything. White noise machines. Three different swaddles. Blackout curtains. Sleep sacks. A $400 sleep consultant. Contact naps on my chest for hours because it was the only way he’d stay asleep. Some nights helped a little. Most didn’t.
Then my pediatrician mentioned that a consistent bedtime routine, including a gentle massage, can help babies learn when it’s time to wind down. A friend had been using magnesium oil for her own sleep, so I gave it a try.
The oil wasn’t great. It felt sticky and stung his delicate skin. But the ritual stuck with me. Those quiet minutes of massage had our baby calmer.
So I went looking for something gentler, a cream made for sensitive baby skin that I’d actually feel good about using every single night.
I spent months testing formulas and working with a lab until we landed on one I loved: magnesium, grape seed oil, shea butter, and a soft touch of lavender. It was rich, gentle, and smelled like bedtime.
That cream became our signal. Bath, pajamas, a slow massage, soft background music, lights out. Within a couple of weeks, bedtime stopped being so tough. It became the part of the day I looked forward to.
When I posted about our routine, the messages started pouring in. “What’s the cream?” “Where can I get it?” “Please, I’m desperate.” That’s when I knew I had to do something.
Today, more than [*blank*] moms have made our magnesium cream part of their family’s bedtime. Every message I get from a mom who finally feels like herself again means the world to me.
If you’re going through it right now, please hear this: you’re not failing. You’re tired because you love that little one so much. And you’re not alone.
Thank you for being here. ❤
Much love,
Asha